The main entrance is hotel like - although a lot of it seems to be flatlets. I've not been in, but one imagines smart communal accommodation, and as you can see the selling schtick encourages a hotel lounge sort of approach.
But the place is gigantic - there are several wings; or perhaps I should say 'neighbourhoods'. In fact it's workhouse-sized; and quite a large workhouse at that, although in this case, I imagine the taxpayers are not making any sort of contribution. This is really social inequality red in tooth and claw.
Another workhouse feature is that it's on the edge of town, so, as in the workhouse era, people are excluded from general view, and residents have little chance to go to shops, nice and Surrey-like though they are, under their own steam, unless they can still drive.
However, luxurious, then, is this the, possibly isolating, kind of living most older people really want, when research suggests that it's family networks that are most important to them?